[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tevacz.cz\/jaka-je-vase-aktualni-pozice-na-trhu\/#Article","mainEntityOfPage":"https:\/\/www.tevacz.cz\/jaka-je-vase-aktualni-pozice-na-trhu\/","headline":"Jak\u00e1 je Va\u0161e aktu\u00e1ln\u00ed pozice na trhu?","name":"Jak\u00e1 je Va\u0161e aktu\u00e1ln\u00ed pozice na trhu?","description":"Analyzujte situaci, ve kter\u00e9 se V\u00e1\u0161 podnik aktu\u00e1ln\u011b nach\u00e1z\u00ed prost\u0159ednictv\u00edm jedn\u00e9 z\u00a0n\u00ed\u017ee uveden\u00fdch matic. Matice BCG\u2013 t\u0159\u00edd\u011bn\u00ed strategick\u00fdch podnikatelsk\u00fdch jednotek podle pod\u00edlu na trhu \u2013 \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Hv\u011bzdy \u2013 produkty maj\u00ed vysokou m\u00edru r\u016fstu a velk\u00fd pod\u00edl na trhu, \u010dasto vy\u017eaduj\u00ed rozs\u00e1hl\u00e9 investice na financov\u00e1n\u00ed sv\u00e9ho rychl\u00e9ho r\u016fstu. \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Dojn\u00e9 kr\u00e1vy \u2013 produkty s\u00a0pomal\u00fdm r\u016fstem trhu […]","datePublished":"2025-03-03","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.tevacz.cz\/author\/#Person","name":"tevacz.cz\n","url":"https:\/\/www.tevacz.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9cae764794acc12213aa530e21558ed2bd96c03f91e0c3ad21cc1905765be658?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9cae764794acc12213aa530e21558ed2bd96c03f91e0c3ad21cc1905765be658?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tevacz.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tevacz.cz\/wp-content\/uploads\/img_a305226_w1926_t1516718854.jpg","url":"https:\/\/www.tevacz.cz\/wp-content\/uploads\/img_a305226_w1926_t1516718854.jpg","height":0,"width":0},"url":"https:\/\/www.tevacz.cz\/jaka-je-vase-aktualni-pozice-na-trhu\/","about":["Podnik\u00e1n\u00ed"],"wordCount":435,"articleBody":"Analyzujte situaci, ve kter\u00e9 se V\u00e1\u0161 podnik aktu\u00e1ln\u011b nach\u00e1z\u00ed prost\u0159ednictv\u00edm jedn\u00e9 z\u00a0n\u00ed\u017ee uveden\u00fdch matic.Matice BCG\u2013 t\u0159\u00edd\u011bn\u00ed strategick\u00fdch podnikatelsk\u00fdch jednotek podle pod\u00edlu na trhu\u2013\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Hv\u011bzdy \u2013 produkty maj\u00ed vysokou m\u00edru r\u016fstu a velk\u00fd pod\u00edl na trhu, \u010dasto vy\u017eaduj\u00ed rozs\u00e1hl\u00e9 investice na financov\u00e1n\u00ed sv\u00e9ho rychl\u00e9ho r\u016fstu.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Dojn\u00e9 kr\u00e1vy \u2013 produkty s\u00a0pomal\u00fdm r\u016fstem trhu a vysok\u00fdm tr\u017en\u00edm pod\u00edlem. Tyto produkty vy\u017eaduj\u00ed m\u00e9n\u011b investic a p\u0159in\u00e1\u0161ej\u00ed vysokou hotovost.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Otazn\u00edky \u2013 jednotky s\u00a0n\u00edzk\u00fdm tr\u017en\u00edm pod\u00edlem na rychle se rozv\u00edjej\u00edc\u00edm trhu. Vy\u017eaduj\u00ed mnoho prost\u0159edk\u016f, aby si udr\u017eely pozici.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Psi \u2013 n\u00edzk\u00e1 m\u00edra r\u016fstu a mal\u00fd pod\u00edl na trhu.\u00a0Strategie vypl\u00fdvaj\u00edc\u00ed z\u00a0anal\u00fdzy BCG \u2013\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Zv\u00fd\u0161en\u00ed tr\u017en\u00edho pod\u00edlu \u2013 vhodn\u00e9 pro produkty, kter\u00e9 se staly otazn\u00edkem, ale mohly b\u00fdt hv\u011bzdami.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Zachov\u00e1n\u00ed tr\u017en\u00edho pod\u00edlu \u2013 u dojn\u00fdch krav, kter\u00e9 produkuj\u00ed dostatek hotovosti.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sn\u00ed\u017een\u00ed tr\u017en\u00edho pod\u00edlu \u2013 strategie se uplat\u0148uje, pokud chce firma z\u00edskat v\u00a0kr\u00e1tk\u00e9m \u010dase v\u00edce hotov\u00fdch pen\u011bz. Pou\u017e\u00edv\u00e1 se zejm\u00e9na u otazn\u00edk\u016f a ps\u016f.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Odchod z\u00a0trhu\u00a0 – znamen\u00e1 likvidaci jednotek, p\u0159edev\u0161\u00edm ps\u016f a n\u011bkdy i otazn\u00edk\u016f.\u00a0Portfoliov\u00e1 matice GE \u2013matice r\u016fstu\/pod\u00edlu. \u00dasp\u011b\u0161nost firmy z\u00e1vis\u00ed na tom, zda bude operovat na p\u0159ita\u017eliv\u00e9m trhu a zda bude m\u00edt na tomto trhu konkuren\u010dn\u00ed postaven\u00ed. Matice vyjad\u0159uje z\u00e1vislost mezi konkurenceschopnost\u00ed podniku a atraktivnosti trhu. Postaven\u00ed jednotek je posuzov\u00e1no z\u00a0hlediska atraktivnosti trh\u016f a z\u00a0hlediska konkuren\u010dn\u00edho postaven\u00ed na trhu.\u00a0Ansoffova matice r\u016fstu \u2013 \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pronik\u00e1n\u00ed na trh \u2013 r\u016fst tr\u017eeb prost\u0159ednictv\u00edm prodeje existuj\u00edc\u00edch produkt\u016f existuj\u00edc\u00edm tr\u017en\u00edm segment\u016fm bez zm\u011bny produkt\u016f (nap\u0159. pos\u00edlen\u00edm reklamy, sn\u00ed\u017een\u00edm cen apod.)\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Zv\u011bt\u0161ov\u00e1n\u00ed trhu \u2013 p\u0159edstavuje r\u016fst tr\u017eeb zalo\u017een\u00fd na identifikov\u00e1n\u00ed a z\u00edsk\u00e1n\u00ed nov\u00fdch tr\u017en\u00edch segment\u016f pro existuj\u00edc\u00ed produkty (nap\u0159. demografick\u00e9 trhy, geografick\u00e9 trhy, trhy organizace).\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V\u00fdvoj nov\u00fdch v\u00fdrobk\u016f \u2013 zabezpe\u010duje r\u016fst tr\u017eeb pomoc\u00ed nab\u00eddky modifikovan\u00fdch nebo nov\u00fdch produkt\u016f existuj\u00edc\u00edmu tr\u017en\u00edmu segmentu (nap\u0159. nov\u00e9 p\u0159\u00edchut\u011b, balen\u00ed, zna\u010dka).Diverzifikace \u2013 podnik za\u010d\u00edn\u00e1 nebo odkoup\u00ed nov\u00e9 podnikatelsk\u00e9 aktivity mimo r\u00e1mec existuj\u00edc\u00edch produkt\u016f a trh\u016f.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak\u00e1 je Va\u0161e aktu\u00e1ln\u00ed pozice na trhu?","item":"https:\/\/www.tevacz.cz\/jaka-je-vase-aktualni-pozice-na-trhu\/#breadcrumbitem"}]}]